Our unique perspectives influence the stories we tell and the realities we create. As multi-media continues to become an increasingly integral way we share information, market our brands, and connect with new audiences, the stories we tell and how we tell them, directly impacts our lived experiences IRL.
The Parallax Effect challenges us to discover how our views are formed and allow space for what we can’t see (yet). In the media saturated worlds we live in today, we are constantly taking in new perspectives and being asked to speak on things we may not fully understand.
That’s where we come in. Our team helps build an intentional framework for crafting socially conscious content for diverse audiences.
The Parallax Effect
Our Story
Your story influences your brand, and so does ours. Combining a communications framework with an anthropological twist, our team brings socially conscious strategies and adaptable solutions for curating authentic content.
From California and Florida, city to rural. Opposite coasts, politics, climate, backgrounds, communities, attitudes. Yet somehow the two of us ended up viewing the importance of the storytelling process so similarly through entirely different lenses. With a mutual commitment to social impact, our brains collided in the spring of 2021 over a project working with multinational media conglomerates on building more ethical and multidimensional religious, spiritual and faith characters in film and TV.
Through these differences and collaboration, we’ve learned that good stories make for good business. We recognize the impact of social media forging space for new voices that otherwise wouldn’t be heard. And, see that for the first time ever, brands are hearing directly from their consumer communities who require responsive engagement. Our experience has taught us how authentic and ethical content build brand loyalty. We’re here to guide how you navigate sharing your brand in a socially conscious market, where value alignment is necessary for business growth.
Shifting
THE
Story
BOOK TODAY
CONSULTING
Learn how to build an intentional digital marketing framework for crafting socially conscious content for diverse audiences, where value alignment is crucial for growth
COMING SOON
CREATOR WORKBOOK
DIY guide to creating authentic and ethical content that builds brand loyalty in a socially conscious market
PODCAST SERIES
Listen as our hosts examine the effects of representations in media, by highlighting the power and responsibilities of stories in our society